TAKE THE PROPER PATH
Passive Brand

We do the work. You own the brand, the upside, and the exit - without ever lifting a finger.
310 Million

Amazon’s 310M users and 200M Prime members are already buying - you’re entering demand, not chasing it.
Built to Grow.

From day one, your brand is structured to sell. You earn along the way and profit big when it exits - we share in both.
MEET YOUR

Founder & CEO

Partner & CFO

Director of Operations

Creative Director

Chief Marketing Officer
Generated in Sales

of E-Commerce Experience

Generated in Sales

of E-Commerce Experience


Data scientists and market analysts who identify winning products before your competition

World-class graphic designers creating conversion-optimized listings and brand assets

PPC experts and paid ad specialists with $100M+ in managed ad spend experience

Operations specialists ensuring seamless inventory management and customer satisfaction
MEET YOUR

Founder & CEO

Partner & CFO

Director of Operations

Creative Director

Chief Marketing Officer
Generated in Sales

of E-Commerce Experience

Generated in Sales

of E-Commerce Experience


Data scientists and market analysts who identify winning products before your competition

World-class graphic designers creating conversion-optimized listings and brand assets

PPC experts and paid ad specialists with $100M+ in managed ad spend experience

Operations specialists ensuring seamless inventory management and customer satisfaction

We find the winners based on data.
You pick your favorite.
No research. No guesswork.



We craft your full brand - name, logo, voice, & strategy.
Branding happens while we prep manufacturing, packaging, & labeling.
Our team positions your brand to dominate the market from day one.

Launch across Amazon & every major marketplace.
Our experts run paid ads, inventory, & operations for you.
Ongoing optimization boosts value and sets you up for a big exit.

We find the winners based on data.
You pick your favorite.
No research. No guesswork.

We craft your full brand - name, logo, voice, & strategy.
Branding happens while we prep manufacturing, packaging, & labeling.
Our team positions your brand to dominate the market from day one.

Launch across Amazon & every major marketplace.
Our experts run paid ads, inventory, & operations for you.
Ongoing optimization boosts value and sets you up for a big exit.

Unmatched Buying Power
Big buying power means we get crazy-good prices others simply can’t match.
Access Talent, Save Big
Get our full expert team at a fraction of the cost
Pooled Brands, Bigger Exit
Pooling brands together boosts value, giving you a much bigger exit.
Unmatched Buying Power
Big buying power means we get crazy-good prices others simply can’t match.
Access Talent, Save Big
Get our full expert team at a fraction of the cost
Pooled Brands, Bigger Exit
Pooling brands together boosts value, giving you a much bigger exit.
Fully launched products branded to perfection
Your business being ran 24/7 on Amazon, TikTok Shop, Shopify & Walmart
50+ pieces of content blasting your brand across IG, TikTok, Facebook, YouTube every single month
900+ affiliates getting millions of views for your brand guaranteed in your first 2 years
99% Done For You
One-Time Startup Fee
50/50 Profit Share
70/30 Equity Split
5 Years of Services
Ongoing Support
Fully launched products branded to perfection
Your business being ran 24/7 on Amazon, TikTok Shop, Shopify & Walmart
50+ pieces of content blasting your brand across IG, TikTok, Facebook, YouTube every single month
900+ affiliates getting millions of views for your brand guaranteed in your first 2 years
99% Done For You
One-Time Startup Fee
50/50 Profit Share
70/30 Equity Split
5 Years of Services
Ongoing Support
Because we don’t sell hype - we build equity. You’re not buying screenshots, software, or some passive income fantasy. You’re investing in a real, ownable ecommerce brand - with inventory, listings, customer reviews, and a path to exit. We win only when you win - our model is built on shared profit and shared exit. That’s the difference.
We don’t rely on luck - we build based on data. We choose products with proven demand, validated buyer intent, and clear margins. We don’t manufacture demand - we insert your brand into it. And we scale using the same systems used by 7–8 figure sellers.
This is 99% passive. You’ll approve key milestones (product direction, brand name, etc.), and then we take it from there. Think of us like a high-performance operator that works for your brand, while you retain control, equity, and upside.
Most brands start generating revenue within 90–180 days. Why the range? Because we don’t rush garbage to the market. We build real brands. Revenue depends on inventory, product lead time, and marketplace conditions - but our goal is to hit breakeven and profitability fast without sacrificing brand value.
Yes - this is one of the only digital assets actually built to sell. Ecommerce brands routinely sell for 3-6x yearly profit, especially Amazon-native ones. We build with clean books, brand positioning, and solid COGS - all the markers exit buyers look for. And when you’re ready to exit? We help you navigate the process.
We don’t guarantee income - we build brands built to scale. Returns vary based on product, price point, and ad performance. Most clients see consistent monthly revenue by months 3-6, with profit scaling alongside inventory and reinvestment. Our focus isn’t just cashflow… it’s long-term exit value.
Absolutely. We’ll connect you with a current client so you can hear it straight from them - no pitch, just real experience.
Privacy Policy | Terms of Use | All Rights Reserved 2025
Disclaimer: The following disclaimer applies to all content on the Proper Ecom website and linked social media content, including all videos on our YouTube channel (collectively referred to as the “Content”).
No Investment Advice: The Content is provided for informational purposes only and is not intended as a substitute for professional legal or financial advice. All business ventures carry inherent risks, and we encourage you to seek the guidance of qualified, licensed professionals before assuming any such risks.
Performance and Earnings Claims The Content is provided for informational purposes only and is not intended as a substitute for professional legal or financial advice. All business ventures carry inherent risks, and we encourage you to seek the guidance of qualified, licensed professionals before assuming any such risks.